Blogosphere Comment #1: " Upping the Hackability"

I just read the blog entitled "Upping the Hackability." They spoke about 2 new sodas that are on the market whose recipes are actually being made available for the public. I think that letting the public attempt to create your product is a great promotional idea. Recently, I recieved a "Paula Dean Egg Sandwich Maker" as a gift. For those of you who are not familiar with Paula Dean, she is a food network personality. The fact that I can create what she does in the comfort of my own home is amazing to me. My friends love the product as well! I challenge everyone to think back to their childhood, to the beginning of your life as a consumer. Do you remember the fascination with Betty Crocker's "Easy Bake Oven" and those "play-do spaghetti factories?" The idea of giving the recipes for sodas is just a grown-up way to promote the same imaginations you had as a child. In conclusion, I think that "do it yourself" promotional campaigns spark the creative side in almost everyone.